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How Girlfriend Collective Started Making Leggings From Recycled Water Bottles
Shop Small is a monthly series highlighting small business owners from diverse backgrounds.
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This series aims to go deeper than your typical product roundup, diving into the inspirational stories behind some of our favorite brands. By taking a behind-the-scenes look at how their shops came to be and highlighting the products they (and their shoppers!) love, we hope to put a deserving spotlight on these marginalized business owners.
You might remember Girlfriend Collective from its 2016 free leggings campaign, where it gifted a pair of leggings to consumers — you just had to cover the shipping cost.
Husband-and-wife duo Quang and Ellie Dinh first introduced the activewear brand to market with that campaign, which led to a surge of positive reviews. "People were saying, 'I got these leggings pretty much for free on the internet, and they're the best leggings I ever had,' and we had th